A URL is a link to a page that can be seen in the address bar of your browser. By configuring the URL, you can make the link of a piece of content more memorable and understandable.
By default, user-friendly URLs will be generated automatically for all user-generated content (events, topics, book pages, and basic pages).
Content and site managers can customize the URL for each piece of content by disabling the 'generate automatic URL alias' function.